Position: Social Media Marketing Manager

Location: Brooklyn, NY (In-Office)

Company: Mockins

Starting Pay: $25-30/hr - Full Time

About Mockins

Mockins is a fast-growing automotive e-commerce brand based in Brooklyn, NY. We design innovative products for car enthusiasts and adventure seekers. As we continue to expand, we're looking for a motivated Social Media Manager to grow our social platforms.

Position Overview

We’re seeking an analytical, creative Performance Marketing Manager to own our paid media and email marketing channels. You’ll plan, launch, and optimize campaigns across Meta, TikTok, Google, and YouTube, and build email and SMS flows that turn subscribers into repeat customers. You’ll work closely with our design and ecommerce teams to align campaigns with product launches and revenue goals.

Key Responsibilities

• Plan, launch, and optimize paid campaigns across Meta, TikTok, Google, and YouTube, managing budgets to hit ROAS and CAC targets
• Build and manage email marketing programs in Klaviyo (or similar), including welcome series, abandoned cart, post-purchase, win-back flows, and promotional campaigns
• Segment audiences and personalize messaging to improve open rates, click-through rates, and conversions
• Develop ad creative briefs and work with the design team to produce high-performing images, videos, and copy
• Run structured A/B tests on creative, audiences, copy, subject lines, and landing pages to continuously improve performance
• Coordinate with the ecommerce team to align campaigns with product launches, promotions, and inventory
• Track, analyze, and report on key metrics (ROAS, CAC, LTV, conversion rate, email revenue) and translate insights into action
• Manage retargeting and lookalike audience strategies, and partner with creators and influencers to source UGC for paid ads
• Monitor platform updates, industry trends, and competitor activity to spot new growth opportunities

Qualifications

• Hands-on experience managing paid ad campaigns on Meta Ads Manager, TikTok Ads, and/or Google Ads
• Experience with email marketing platforms such as Klaviyo, Mailchimp, or similar, ideally in an ecommerce setting
• Strong analytical skills and comfort with Google Analytics, Shopify analytics, or similar reporting tools
• Solid understanding of performance metrics, attribution, and conversion optimization
• Strong copywriting skills and an eye for creative that converts
• Comfortable navigating ambiguity and problem-solving independently
• Organized and detail-oriented, able to manage multiple campaigns, budgets, and deadlines
• Basic content editing experience (Canva, CapCut, or Adobe Creative Suite) a plus
• Experience with Shopify, SMS marketing, or influencer/UGC sourcing a plus

Why Join Mockins?

Join a growing company where you'll have the opportunity to make a direct, visible impact on the brand's social presence and growth.