Social Media Executive – UKLASH

We’re looking for a socially fluent, creative and highly proactive Social Media Executive to help bring UKLASH to life across our social channels.

Working closely with the Social Media Manager, you’ll play a key role in the day-to-day execution of UKLASH’s social strategy, creating engaging content, managing publishing, connecting with our community and spotting opportunities to keep UKLASH relevant within beauty and culture.

This is a hands-on role for someone who genuinely loves social media. You’ll have the opportunity to take ownership of day-to-day delivery, bring fresh creative ideas to the table and develop your understanding of how insight, strategy and commercial priorities shape a leading beauty brand’s social presence.

Key Responsibilities

Content Creation & Execution

• Concept, film and edit engaging, social-first content across TikTok, Instagram and other priority platforms.
• Develop creative ideas, hooks, captions and scripts that align with UKLASH’s tone of voice and social strategy.
• Create and adapt content to support BAU, campaigns, NPD launches, retail moments and promotions, ensuring assets are optimised to each platform.
• Support social-first shoots, including planning shot lists and capturing content on set, at events and activations.
• Proactively pitch fresh content ideas and creative opportunities to maintain a varied and engaging content pipeline.

Content Planning & Publishing

• Support the day-to-day management of the social content calendar, ensuring content is planned, approved and delivered on time.
• Coordinate assets, copy and approvals, and schedule and publish content across UKLASH’s channels.
• Proactively identify content gaps, upcoming cultural moments and opportunities for reactive content.
• Support TikTok Shop and Live activity through relevant organic content and social amplification.

Community Management & Social Trends

• Own day-to-day community engagement across comments, DMs, mentions and tags, building meaningful relationships with UKLASH’s audience.
• Proactively engage with relevant creators, communities and cultural conversations beyond UKLASH’s owned channels.
• Stay immersed in social platforms, beauty culture and emerging trends, identifying opportunities to bring relevant ideas to life quickly.
• Monitor competitor and category activity, sharing relevant inspiration and learnings with the team.
• Identify audience behaviours, recurring questions and community insights that can inform future content.

Performance & Insights

• Support weekly and monthly social reporting, tracking key metrics including reach, engagement, views and follower growth.
• Analyse content performance to identify what’s working, what’s not and opportunities for improvement.
• Apply performance learnings and audience insights to future content creation.
• Work with Paid Media to identify opportunities to amplify successful organic content and adapt assets for paid use.

Cross-Functional Collaboration

• Work closely with the Social Media Manager to deliver the wider UKLASH social strategy and support key brand priorities.
• Collaborate with Creative, Influencer, PR, Paid Media, E-commerce, Retail and Customer Service to ensure social content supports wider brand and commercial activity.
• Contribute creative ideas, social trends and audience insights to wider campaign and creative discussions.

What We’re Looking For

• 2+ years’ experience in social media, content creation or a relevant marketing role.
• Genuinely immersed in TikTok, Instagram and social culture, with a strong understanding of what makes content engaging.
• Strong short-form content creation skills, including filming, editing and adapting content for different platforms.
• A creative eye and strong writing skills, with a natural instinct for engaging hooks, captions and scripts.
• Confident creating content on set, contributing to shoot planning and appearing on camera where appropriate.
• A genuine passion for beauty and an interest in the wider beauty and cultural landscape.
• Proactive, curious and full of ideas – someone who spots opportunities and takes initiative rather than waiting to be briefed.
• Highly organised, with strong attention to detail and the ability to manage multiple priorities and deadlines.
• Comfortable using data and insights to understand content performance and identify opportunities for improvement.
• Collaborative, adaptable and happy working in a fast-paced, creative environment.

What Success Looks Like

Consistently delivering high-quality, engaging social-first content that keeps UKLASH relevant and connected to its audience. Taking ownership of day-to-day publishing and community engagement, proactively bringing fresh ideas and trends to the table, and using performance insights to continuously improve content.

Becoming a reliable, creative and proactive member of the team who helps bring UKLASH’s social strategy to life.

Why Join Us?

At UKLASH, we’re more than just beauty, we’re a brand built on confidence, empowerment, and community. We champion diversity, inclusion, and creativity at every level. If you're excited by the opportunity to shape a leading beauty brand’s presence on social media and be part of something truly impactful- we’d love to hear from you.

This job description is not intended to be an exhaustive list of duties to be performed by the employee. This job description may be altered to reflect the business needs of the company.