About EcoFlow

Founded in 2017 by a multidisciplinary team of engineers with deep battery-industry expertise, EcoFlow is aneco-friendly energy solutions company guided by the vision to "Power a New World." Our mission is to be areliable and trusted energy companion for families and individuals worldwide, empowering users throughmeaningful innovation. From portable power stations and solar technology to the world's first portable homebattery with an expandable ecosystem and smart devices, EcoFlow is advancing renewable energy,electrification, and new energy solutions. We are a young, aspirational, and diversified global team, and wewelcome ambitious, pragmatic, and bold people to join us. Together, let's Power a New World.

About the Role

We are looking for a senior product copywriter who can turn product strategy, consumer insight and technicalinnovation into clear, persuasive and conversion-ready product stories for global markets.

Working from target audience definitions, product positioning, use cases, FABE frameworks, feature prioritiesand substantiated claims provided by Product Marketing, you will own the messaging hierarchy, product-page narrative, content architecture and final English copy across global DTC, e-commerce and retail channels.

This is not a translation or copy-polishing role. You will be expected to understand complex products, identifythe strongest consumer value, challenge unclear or feature-led briefs, and structure content around how people understand,evaluate and purchase a product.

Your challenges

• Translate product positioning, consumer insights, use cases, technical features, and proof points into compelling consumer-facing product stories; develop messaging hierarchies covering the single-minded proposition, primary and supporting benefits, reasons to believe, proof points, and objection handling.
• Own the content architecture and narrative flow of product pages—from hero section through benefits, use cases, technical proof, comparisons, compatibility, FAQs, and CTAs—and create content frameworks and wireframes with design, web, and e-commerce teams.
• Write high-quality English copy, including product taglines, headlines, subheads, body copy, feature labels, CTAs, comparison copy, FAQs, and microcopy; adapt content for brand websites, launch pages, category pages, Amazon, and major retail channels, ensuring market-appropriate messaging for US, UK, and European audiences rather than literal translation from Chinese.
• Partner with Product Marketing, Product Management, Engineering, Design, E-commerce, SEO, Legal, and regional marketing teams to ensure accuracy and consistency; validate product claims against technical, testing, certification, and legal evidence.
• Identify gaps, contradictions, and weak assumptions in product briefs and recommend stronger messaging or information priorities; support content testing and optimization using customer feedback, search data, engagement metrics, and conversion performance; help develop scalable product-copy standards, templates, terminology, and tone-of-voice guidelines.

Your profile includes

• 7+ years of experience in copywriting, product copy, content strategy, or a related discipline, including at least 3 years working with consumer electronics, hardware, appliances, automotive, smart home, energy technology, robotics, outdoor equipment, or other technically complex product communications.
• Strong portfolio of product launches, product-detail pages, e-commerce content, or retail product content; exceptional market-native English copywriting capability with demonstrated experience creating consumer-facing content for US, UK, or European markets; professional working proficiency in Mandarin Chinese to understand Chinese-language product briefs and collaborate directly with China-based teams.
• Strong ability to turn technical features and specifications into relevant, differentiated consumer benefits; experience developing messaging hierarchies and structuring long-form product-page narratives.
• Familiarity with DTC websites, Amazon, e-commerce, and major retail content environments; strong cross-functional communication and stakeholder-management skills.
• High standards for claim accuracy, clarity, brand consistency, and editorial quality; willingness to remain hands-on and personally craft final copy.

Why EcoFlow

"EcoFlow is among a number of tech startups that have a particular strength that can make them competitive on the global stage."----Bloomberg

"The EcoFlow BLADE represents a new generation of mowers that dispense with the need for an electronic fence."----The Wall Street Journal

"The product was impressively well designed back then and the company’s products have only gotten better."----Forbes

We are looking forward to your joining!

Website: https://www.ecoflow.com/

Social Media: Facebook | Twitter | Instagram | YouTube

EU Headquarter Address: EcoFlow Deutschland GmbH, Speditionsstrasse 17, 40221 Düsseldorf, Germany